Start with the essentials. Pay for AI only when you use it.
Choose how much you want to manage, automate or delegate. The foundation of your operation stays the same on every plan.
Included in every planConversation managementOmnichannel inboxAI CopilotWeb + mobile app7 days, no card
Help me choose
What do you need to solve first?
INICIA
The operational foundation
$767MXN / mo
For small teams that need every conversation organized, owned and followed up.
What you getNo conversation is left without an owner or a next step.
Plan capacity
UnlimitedTeam messages
3Channels
2Users
1Pipeline
150 replies/moAI Copilot
The operational foundation
Contacts + shared team inbox (2 users)
QR codes + sales attribution
Simple owner assignment
AI Copilot: up to 150 suggested replies per month
IMPULSA
Everything in Inicia, plus
$1,716MXN / mo
For businesses ready to automate follow-up and campaigns, with a copilot that speeds up your team.
What you getAutomation handles the follow-up; the copilot speeds up every reply your team sends.
Plan capacity
UnlimitedTeam messages
5Channels
4Users
1Pipeline
500 replies/moAI Copilot
Everything in Inicia, plus
Everything in Inicia, plus 4 users and 5 channels
Campaigns: Broadcasts, Send history and Segments
Automations: keywords and stage-based actions
Rule-based integrations: webhooks and sync with your CRM
AI Copilot: up to 500 suggested replies per month
AVANZA
Everything in Impulsa, plus
$5,000MXN / mo
+ extra usage
For growing teams that want AI to reply on its own, without losing visibility.
What you getAI answers and sorts; your team receives conversations ready to move forward.
Plan capacity
10,000AI messages
5Channels
2Agents
1Pipeline
StandardAI
Everything in Impulsa, plus
Up to 5 users
Conversation Intelligence dashboard
Automatic routing of escalations to your team (roles and on-call rotation)
AI agent integrations: Google Calendar (appointments), your CRM and webhooks
Email support (<48h)
Most automation
DOMINA
Everything in Avanza, plus
$11,121MXN / mo
+ extra usage
For operations that coordinate several processes, agents and teams from one platform.
What you getAutomate follow-up and assignment, with metrics that show where to scale.
Plan capacity
20,000AI messages
5Channels
6Agents
3Pipelines
AdvancedAI
Everything in Avanza, plus
Up to 10 users
Metrics by agent, channel and stage
Automatic follow-up
Custom dashboards (up to 2)
All Avanza integrations + SmartSource
Priority support
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The AI Copilot suggests replies: it reads the conversation and proposes an answer using your business information. Your team reviews it, edits it if needed and decides whether to send it — it never sends on its own. Each suggested reply you ask for counts once.
Team messages and AI-processed messages are counted separately: only messages in conversations handled by AI count — whatever your team answers doesn't use up your plan.
Feature
INICIA
IMPULSA
AVANZA
DOMINA
Contacts and inbox
Included
Included
Included
Included
Messages handled by your team
Unlimited
Unlimited
Unlimited
Unlimited
AI-processed messages
—
—
10,000
20,000
AI Copilot (suggested replies/mo)
150
500
1,500
3,000
Users
2
Up to 4
Up to 5
Up to 10
Active channels
3
5
5
5
AI agents
—
—
2
6
Pipelines
1
1
1
3
Rule-based automations
—
Included
Included
Included
Rule-based integrations (webhooks and your CRM)
—
Included
Included
Included
AI agent integrations (Google Calendar)
—
—
Included
Included
Campaigns (broadcasts and segments)
—
Included
Included
Included
Mobile app
Included
Included
Included
Included
ENTERPRISE
For operations with multiple teams or branches, or specific integration, security and support needs.
From $21,466 MXN/mo: an architecture designed around your operation.
Custom integrations
Centralized governance with rules per branch or business unit
Custom users and roles
Tailored Conversation Intelligence dashboards
Every plan includes conversation management and a 7-day trial with no credit card. You can move up a level whenever your operation needs more automation or agents. WhatsApp templates and Broadcast sends are billed by Meta directly to your WhatsApp Business account, separately from your plan.
Prices do not include Mexican VAT (IVA, 16%).
Mobile app included
Your operation doesn't stay at your desk.
Take Personaizit with you to answer conversations and follow up from iOS or Android. Mobile access is included in every plan.